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Janhvi Kapoor Debuts as Baume & Mercier 'Friend of the Maison' at Geneva Events

The Watches and Wonders stage gives the actor a high-profile launch for the tie-up.

Overview

  • Janhvi Kapoor appeared in Geneva with Baume & Mercier during the Watches and Wonders watch fair.
  • Hindustan Times framed the appearances as her debut as the brand’s “Friend of the Maison,” a common non‑exclusive ambassador role in luxury.
  • One look featured a tailored monochrome Elie Saab blazer-and-skirt set paired with a Baume & Mercier timepiece.
  • Another look showcased a strapless Sabina Bilenko couture gown, a faux-bob hairstyle, and a pavé diamond bezel watch that Free Press Journal estimated at about ₹4.5 lakh.
  • She also shared photos from Geneva on Instagram, signaling a social-first rollout of the partnership at a global industry stage where watchmakers often present new collections and faces.