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Jana Partners, Travis Kelce Take 9% Stake in Six Flags, Launch Early Activist Push

The early-stage campaign follows steep losses at the post‑merger operator alongside declining attendance.

Overview

  • The Jana-led group, which includes Travis Kelce, Glenn Murphy and Dave Habiger, holds roughly a 9% economic interest valued near $200 million.
  • Shares of Six Flags rose about 16% to 18% after the investment was disclosed, making the group one of the company’s largest stakeholders.
  • Jana said it plans to engage the board on marketing and guest experience, operational improvements, technology modernization, leadership and governance, and potential transactions.
  • Managing partner Scott Ostfeld revealed the position at the 13D Monitor Active-Passive Investor Summit as the campaign begins its engagement phase.
  • Six Flags has posted sizable losses and attendance declines this year, announced park closures, a CEO transition and board changes, and said it welcomes shareholder feedback.