Overview
- A BBC One Inside the Factory episode aired on January 6 featured Llantarnam general manager Rebecca Phillips confirming the biscuit was named after Beano character Rodger the Dodger.
- Many consumers had believed the name referred to the jam filling, with surprised reactions shared across Reddit and X.
- Fox’s Burton’s Companies marketing director Scott Perry welcomed the interest, saying the origin matches the brand’s fun, mischievous image.
- Jammie Dodgers are made at the company’s Llantarnam factory in South Wales, which produces about 4.4 billion biscuits each year.
- The site’s brass roller turns out 2,880 tops and bottoms per minute, and the workforce of roughly 700 operates a conveyor oven the length of eight double-decker buses.