Overview
- The first UK site is planned for London’s Leicester Square in February, with opening described as early spring in some reports.
- Oliver has partnered with Brava Hospitality Group, operator of Prezzo, under a franchise arrangement that shares earnings and shifts financial risk.
- He says he will personally lead menus, sourcing and staff training, and be more selective on sites and rents after the 2019 administration that closed 25 UK restaurants.
- If performance meets expectations, Oliver has signalled a cautious rollout that could reach up to four openings per year.
- He frames the mid-market as facing higher costs and weaker demand, citing wage, payroll and looming business rates pressures as hurdles to a sustainable return.