Overview
- Williams filed the lawsuit in Los Angeles County on Monday, accusing the NCAA, the Big Ten and the SEC of using his name, image and likeness without fair pay.
- He seeks the social‑media earnings he says he lost plus a cut of group licensing money from game telecasts.
- He also asks the court to bar any new use of his identity, saying the organizations still share his highlights on TV and on social media.
- The complaint cites the Cartwright Act, the Unfair Practices Act, the federal Sherman Antitrust Act, and the Lanham Act.
- The suit targets conduct from before NIL deals were allowed in 2021 and could spur more retroactive claims, with no public response from the defendants yet.