Overview
- The campaign launched at KidSuper Studios in Brooklyn with a rooftop five-a-side match between Team Balvin and Team KidSuper.
- The event unveiled an eight-piece Bottled by KidSuper capsule that includes a tracksuit, soccer jerseys, and caps.
- A hero short film directed by Nabil Elderkin features J Balvin and Colm Dillane and serves as the creative anchor for the rollout.
- Colm Dillane drew on his Irish roots for the designs after visiting Jameson’s distillery, offices, and archives in Ireland.
- Jameson positioned this as the opening move in a World Cup–season push across fashion and culture, with Dillane also signaling a forthcoming Bape collaboration.