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James Turner Named Creative Director of Pokémon Art and Design

The hire places a veteran designer with acclaimed indie work in a role that could shape the franchise’s future visual style.

Overview

  • Turner confirmed on his social media that he has taken the role of creative director of Pokémon art and design at The Pokémon Company.
  • He has long-standing credits on the series, dating back to early work on Pokémon Colosseum and later design and art-direction roles on Black & White through Sword & Shield.
  • Turner has been credited with designing many specific Pokémon and regional or special forms, and he is widely cited as the first western designer to contribute to the franchise.
  • He most recently co-directed the 2024 indie game The Plucky Squire at All Possible Futures, a title praised for its distinctive art style that underlines his visual reputation.
  • The Pokémon Company has not released details about Turner’s specific duties or the projects he will work on, leaving open how and when his influence will appear in future Pokémon releases.