Overview
- James Martin, who opened his ITV cooking show Saturday, urged viewers to choose British produce to help farmers.
- He referenced New Zealand while asking the nation to buy food from the UK, praising homegrown ingredients as the best.
- He pointed to the Lake District’s dry stone walls to show the hard work farmers do for little pay.
- He showcased a lamb shank tagine that had cooked for 12 hours overnight, called it a pot of pleasure, and suggested adding almonds and pistachios.
- The appeal aired at 9:30am on ITV1 and ITVX during James Martin’s Saturday Morning, which featured Merlin Griffiths, James Cracknell, Meliz Berg, and John Hooker.