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JAKKS Pacific Starts Preorders for Chomping Wonder Bowser Jr. Figure Tied to Super Mario Galaxy Movie

Retailer exclusives with interactive designs aim to carry the movie’s momentum into a wider summer and fall toy push.

Overview

  • JAKKS Pacific opened preorders for its Chomping Wonder Bowser Jr. feature figure at Target and Smyths, with the toy slated to hit shelves later in the summer.
  • The figure stands over 8 inches tall with 13 points of articulation, a shell-push chomping motion, a swappable multi-head brush, and a water-reveal ink effect.
  • JAKKS outlined a broader summer and fall lineup that includes retailer exclusives such as a Walmart-only Mario Riding Yoshi figure and pull-back vehicles, plus premium figures, playsets, and plush.
  • The company said its first-quarter wave sold well, citing top sellers like 5-inch figures, the Yoshi Egg Playset, and 9-inch plush that signal strong demand for both collectibles and interactive play.
  • The program is a licensed effort with Universal Products & Experiences, Illumination, and Nintendo, designed to build on the film’s ongoing theatrical run across major retail channels.