Overview
- The Jaguars’ schedule-release clip, which showed Trevor Lawrence getting a dramatic trim as the 2026 slate scrolled on screen, dropped Thursday.
- Jacksonville ended the guessing Friday by posting behind-the-scenes footage that showed a wig was cut, and Lawrence said he hadn’t planned to cut his hair and that his wife prefers it long.
- ESPN’s Adam Schefter said sources confirmed the haircut was not real, adding outside corroboration to the team’s explanation.
- The team amplified the moment with a close-up portrait captioned “AI could never” and set it as their social profile photo, which fed online debate over authenticity.
- Schedule videos are now major NFL marketing showcases, and Lawrence’s long hair is a key part of his public image, which helped the stunt draw outsized attention compared with a typical schedule drop.