Overview
- Jaguars coach Liam Coen said he scrolls the NFL website and only sees “40 pictures of Caleb Williams,” using that contrast to tell his players they are being overlooked and to stoke internal motivation.
- The comment, first aired on local radio and widely circulated on Friday, was reposted by Caleb Williams on X, showing the Bears quarterback noticed the dig without adding public reaction.
- Bears coach Ben Johnson responded at training camp by downplaying the jab and pointing to analysts’ view of Chicago as the “No. 1 regression candidate” as the team’s own motivation to improve.
- Both clubs have returned to coaching duties and media sessions after the exchange, with the teams’ Week 13 meeting on Dec. 6 now singled out as a likely moment the remarks could matter on the field.
- The episode highlights how Williams’ rare rookie-era celebrity — Heisman winner, No. 1 pick and Madden cover athlete — concentrates national coverage while Jacksonville’s 13-4 turnaround under Coen remains a quieter story that coaches can convert into bulletin-board fuel.