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Jaguar Land Rover to Offer Lower‑Priced Fully Electric Range Rovers by Year‑End

JLR says the new electric models are intended to broaden customer choice and help fend off cheaper Chinese electric rivals.

Overview

  • JLR has announced two fully electric Range Rovers — a cut‑price Range Rover Sport and a flagship model — scheduled to reach showrooms by the end of the year.
  • The Times roadtest reported the Sport uses an 118kWh battery with front and rear motors, claims of more than 300 miles of range, and a new electrostatic speaker system, though JLR has not confirmed full retail prices.
  • Testing at Goodwood and JLR’s EPMC work suggest the electric Sport keeps Range Rover traits such as a high driving position, all‑wheel steering and off‑road modes, and JLR has stated a 900mm wading depth for the EVs.
  • JLR says it will sell the electric models alongside petrol, diesel and plug‑in hybrid variants rather than replacing them, a strategy framed as protecting different customer needs from luxury SUV buyers to rural users.
  • The cars cap a decade of development and extreme‑environment testing in Wolverhampton and the Arctic and desert, and the launch is presented as a tactical response to growing competition from Chinese EV makers such as BYD.