Overview
- CEO Jon Bellamy publicly set the goal of overtaking World of Warcraft as the top MMO on July 21, 2026.
- Jagex scrapped the Treasure Hunter system, a paid loot-style feature that boosted XP and gold, and Bellamy says revenue is now “down quite a large chunk” while membership levels have stabilized.
- The studio has spent the past year fixing in-game friction and reducing daily FOMO under long-serving leadership to improve player experience.
- Jagex says it will make a major announcement at RuneFest on October 3 designed to actively win back lapsed players, but it has not disclosed what the new content or features will be.
- RuneScape’s 25-year legacy gives Jagex a loyal base, but the company acknowledges that lasting growth will require new, compelling content to convert restored trust into more players and revenue.