Overview
- The film, which opened on Friday, May 29, earned an estimated India net total of about ₹1.31 crore over its first weekend according to Sacnilk figures reported across outlets.
- Daily Sacnilk estimates showed ₹25 lakh on day one, ₹50 lakh on day two and roughly ₹56 lakh on day three, reflecting modest growth but a low overall turnout.
- Exhibitor support declined sharply after Saturday, when the film played around 900 shows, dropping to about 265 shows by Sunday noon and cutting the movie’s window to build audiences.
- Critics gave generally positive reviews for the film’s warmth and performances and director Manish Saini defended making movies for joy, but weak marketing and limited screens have hampered box-office traction.
- The reported production cost of about ₹25 crore has not been confirmed by makers, and with strong competition from the Hollywood release Obsession the film’s next steps are likely to focus on word-of-mouth or non-theatrical release paths.