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Jack Harlow’s ‘Say Hello’ Video Draws Mockery Over Oversized Hat

The fixation on his hat underscores a rebrand facing doubts over style and authenticity.

Overview

  • Harlow’s new “Say Hello” video drew more attention to an oversized olive utility hat than to the song, with influencers like KevOnStage joking they had never seen a hat like it.
  • Social posts compared the look to early-2000s neo-soul fashion and turned it into memes, with some calling the cap a “woke chef hat.”
  • The reaction builds on March comments to The New York Times’ Popcast that he “got Blacker,” which drew charges of cultural appropriation and blackfishing.
  • Monica, released March 13, opened at No. 40 on the Billboard 200 with about 19,200 first-week sales, marking his weakest debut to date.
  • The online pile-on now shadows a 17-date Monica tour set to start August 4 in Brooklyn, which could test whether the backlash affects turnout.