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Jack Campbell Retires to Become Identity and Performance Coach

Campbell credits years of therapy plus life coaching for his decision to leave playing to become a coach at Novus Global.

Overview

  • Campbell announced his retirement on July 20, 2026 and posted an Instagram video saying he will join Novus Global as an identity and performance coach.
  • He finished his NHL career with a 93-52-18 record, a .909 save percentage, a 2.76 goals-against average, 10 shutouts and an NHL All-Star nod in 2021-22.
  • Edmonton signed Campbell to a five-year, $25 million deal in July 2022 and bought out the final three years in 2024, with secondary reports differing on the exact remaining buyout payments.
  • Campbell entered the NHL/NHLPA player assistance program in October 2024, did not play in 2025-26, and last played 14 AHL games with Grand Rapids in 2024-25.
  • His public discussion of long-running personal and mental-health struggles and his move into coaching underscore changing norms in hockey about seeking help and building post-playing careers.