Overview
- MBC unveiled new images spotlighting IU and the drama’s alternate-royalty setting as promotion ramps up.
- IU plays Sung Hee-joo, the Castle Beauty CEO who confronts class discrimination tied to her commoner status and birth.
- Byeon Woo-seok portrays Grand Prince Yi An, a beloved royal whose contract marriage with Hee-joo drives the romance.
- Park Joon-hwa and Bae Hee-young co-direct from scripts by rookie writer Yoo Ji-won, with an April 2026 launch on MBC and international streaming on Disney+.
- Noh Sang-hyun and Gong Seung-yeon join the supporting cast, and some outlets report an April 3 premiere, a Friday–Saturday slot, a 12-episode run, and an April 2025 production start.