Overview
- Nobody’s Fool premiered on ITV1 and ITVX on Saturday 23 May as a five‑part series hosted by Danny Dyer and Emily Atack.
- The format places ten strangers in a ‘Smart House’ where daily individual quizzes are played in secret and contestants may lie about their results to convince others they contributed most to a prize pot worth up to £100,000.
- ITV promoted the show as an “innovative reality/quiz crossover” and filmed the series over 11 days last summer with contestants kept from friends and family for almost a year.
- The cast was chosen to mix ages, educations and jobs so first impressions and social bluffing drive strategy rather than raw knowledge.
- Early viewer reaction on social platforms was mixed with both praise and swift complaints that the format resembles BBC’s The Traitors, a response that could shape how ITV positions similar shows going forward.