Overview
- ITV has confirmed a revised week-of-June 22 schedule with hour-long episodes on Monday (June 22) and Thursday (June 25), later start times on Tuesday (June 23), and no broadcasts on Wednesday (June 24) or Friday (June 26) because of World Cup fixtures.
- Producers are preserving the soaps' total weekly airtime by running extended episodes and shifting half-hour instalments into new slots rather than cutting overall screen time.
- Recent disruptions already saw cancellations earlier this week and compensatory one-hour specials, leaving viewers with a fragmented evening that breaks the usual 8pm–8.30pm power hour pattern.
- Emmerdale is continuing on-screen storylines and promotion during the tournament, including social posts supporting England and ongoing plots that production and cast are still advancing.
- The scheduling change illustrates a wider broadcasting norm in the UK where live major-sport kick-offs take fixed evening slots and networks reschedule regular shows to accommodate guaranteed live audiences.