Overview
- A deal announced Monday gave ITV exclusive UK free-to-air rights to the men’s Rugby World Cup 2027, covering all 52 matches plus pre-tournament warm-up fixtures and England internationals.
- The tournament in Australia is formally expanded to 24 teams with a new round-of-16 and runs from October 1 to November 13, 2027, meaning more matches and wider global exposure.
- ITV will deliver coverage across ITV1, ITVX and ITV Sport YouTube, guaranteeing viewers live access on linear and digital platforms.
- Reports say ITV secured the package despite competition from the BBC, a result that consolidates ITV’s commercial position in high-profile rugby rights.
- The deal builds on a partnership with World Rugby that began in 1991 and complements ITV’s rights to the Nations Championship and most men’s Six Nations games, preserving free access for UK fans and shaping future advertising and scheduling for the broadcaster.