Overview
- ITV released a first-look trailer Saturday for Nobody's Fool, a new reality-quiz show fronted by Danny Dyer and Emily Atack.
- Ten contestants live in a purpose-built Smart House where success depends on how intelligent others think they are rather than on raw quiz scores.
- Players take daily solo quizzes in secret, and only they see their results, which pushes bluffing, selective sharing, and careful image‑building.
- Contestants vote to remove the weakest player while building a group prize pot, with up to £100,000 available according to the producers.
- ITV bills the format as a test of preconceptions and snap judgments, and says the show will air this year without a confirmed date.