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ITV Sets Big Brother 2025 Launch for 28 September With Seven-Week Run

ITV frames the new run as a bigger streaming play with expanded coverage.

Overview

  • The series premieres Sunday 28 September at 9pm on ITV2 and ITVX.
  • AJ Odudu and Will Best return to present the live launch and main show.
  • Big Brother: Late & Live is back each night, with a live stream running seven nights a week exclusively on ITVX.
  • The house has been remodeled as producers promise new twists, elaborate tasks, intense nominations and live evictions for a life-changing cash prize.
  • The 2025 housemate lineup is still under wraps, as ITV highlights strong ITVX performance for the brand and signals future celebrity editions.