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ITV Pulls Friday Soaps for I’m a Celebrity Final, Adds One-Off Sunday Episodes

Live events are again forcing changes to ITV's soaps power hour.

Overview

  • Emmerdale and Coronation Street, which shifted to Sunday night on April 19, aired at 7:00pm and 7:30pm to cover a lost Friday slot.
  • The live I’m a Celebrity… South Africa final runs 7:30–9:00pm on Friday, April 24, so neither soap will air that night.
  • Both shows return to their regular Monday–Thursday times on ITV1, with Emmerdale in the 8:00pm slot and Coronation Street at 8:30pm.
  • Viewers on X have praised recent Sunday outings, with some asking ITV to make the extra night a regular feature.
  • Since ITV introduced the weekday half-hour format in January 2026, live sports and specials have often bumped the soaps, and Corrie’s current whodunnit has helped keep audiences engaged through the shifts.