Particle.news
Download on the App Store

ITV Extends Exclusive Ant & Dec Deal Through 2028

ITV cites surging ITVX viewing for the duo’s shows as it locks in its entertainment mainstays.

Overview

  • ITV has signed an exclusive three-year agreement with Ant McPartlin and Declan Donnelly covering broadcast and streaming through the end of 2028.
  • ITV reported that I’m a Celebrity…Get Me Out of Here! delivered its biggest streaming launch on ITVX, up 28% year on year and surpassing 100 million streams during the run.
  • Across ITVX, the duo’s shows have amassed a combined 688 million streams, highlighting their importance to the platform.
  • In 2026, they will front Ant & Dec’s Limitless Win, Britain’s Got Talent, a returning I’m A Celebrity South Africa, and I’m A Celebrity…Get Me Out Of Here!
  • Media reports suggest the contract is a multi‑million deal worth around £30 million, though ITV has not disclosed financial terms.