Overview
- The first-look trailer released Thursday teases the format and flags an April premiere on ITV1 and ITVX, with some coverage also listing STV and STV Player.
- Six UK households move into a constructed Peak District street called KeepYourEnemies Close, live together under constant cameras, compete in public challenges, and vote neighbours out until one household wins £250,000.
- The set features communal hubs that drive strategy and social play, including the Room with a Brew café, The Uppin Arms pub, and a central noticeboard, with colour‑coded houses marking each team.
- Coverage differs on how many episodes to expect, with some outlets reporting an 11‑part run and others saying 12, reflecting early scheduling details still being clarified.
- A detailed on‑set report highlights more mechanics, including over 200 cameras, households of three to five people, supersized neighbourhood games like a giant washing line and gnome hunts, and evictions signalled by a For Sale sign during “the removals.”