Overview
- ITV implemented a daytime reshuffle in January that reduced Lorraine from one hour to 30 minutes and limited the programme to about 30 weeks a year.
- Several members of Kelly’s production team were made redundant and the presenter described the cuts as “really rubbish” when speaking about the emotional impact on staff.
- Kelly has also said the shorter schedule has given her more time for family and writing, and she recently published a second novel, The Island Secret.
- The timetable change extended Good Morning Britain into Lorraine’s former slot on off‑weeks and replaced hour‑long soap episodes with half‑hour instalments under a ‘soap power hour’.
- ITV says money saved from the changes will be reinvested into other genres, a move that could shift daytime spending and programme formats while reports that Kelly may leave ITV remain unconfirmed and speculative.