Overview
- ITV confirmed it will not recommission '99 To Beat' despite the show attracting 12.5 million broadcast viewers and more than four million ITVX streams.
- Adam and Ryan Thomas disclosed the axe on their podcast, with Adam lamenting that this marks his second ITV presenting role to end after one series.
- The series tested 100 contestants in physical elimination challenges where the lowest-ranked competitor was removed each round.
- An ITV spokesperson called it the broadcaster’s biggest entertainment launch of the year but said schedule reviews led to the decision.
- The Belgian-origin format has been adapted in 12 markets, yet the UK version concluded after its initial spring run.