Overview
- Running March 3–6, the fair draws about 100,000 tourism professionals and buyers from more than 190 countries in Berlin.
- Operational strains are visible with empty stands in Middle East sections as some participants were unable to travel and certain Gulf connections, including Doha, were temporarily suspended.
- Germany’s travel association DRV reports resilient consumer intent and projects around €86 billion in holiday spending for 2026, up 3% year over year, with early booking momentum holding.
- Mexico’s delegation, led by subsecretary Nathalie Desplas Puel and joined by ambassador Francisco Quiroga, focuses its agenda on destination promotion, air connectivity, investment and international cooperation.
- Jalisco courts the European market in Berlin and advances the inaugural ITB Americas in Guadalajara this November, targeting about 5,000 participants, reporting 62% of floor space contracted and projecting a 260 million‑peso economic impact.