Overview
- Total 2024 spending reached €6.747 billion, with €5.415 billion for products and €1.332 billion for services.
- Six regions generated 70.1% of national outlays, with Lombardy alone at €1.396 billion or 20.7% of the total.
- Rome led city-level spending at €662 million, followed by Milan at €481 million and Turin at €325 million.
- Outlays on companion animals jumped 76% over the past decade, far outpacing the 9.4% rise in overall household spending.
- There are 3,440 artisan pet-care firms—59% of the sector—employing 4,231 people, nearly doubling in ten years with triple‑digit growth in provinces such as Brescia, Venice and Bergamo.