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Italy’s Car Market Rises in March and Q1 as Hybrids Lead, EVs Gain

The rebound reflects late‑2025 EV incentives alongside dealer self‑registrations.

Overview

  • Registrations reached 185,367 in March, up 7.6%, with first‑quarter totals at 484,802 for a 9.2% gain and a third straight monthly rise.
  • The rise drew support from end‑2025 electric‑car vouchers and a late‑March push of dealer self‑registrations, known as “km zero,” to meet quarterly targets.
  • Hybrids took just over half of sales, battery electrics reached 8.6% in March, and plug‑in hybrids rose to 9.1%, while petrol and diesel kept shrinking.
  • Dealer groups said fronting the incentive discounts has squeezed cash flow because reimbursements are slow and showroom orders remain weak.
  • Stellantis outpaced the market and Chinese brands expanded share in the quarter, with Leapmotor and BYD posting sharp gains.