Overview
- Italy logged 406 million overnight stays in the first nine months and now projects roughly 470–480 million for the full year, up about 3% from 2024.
- Foreign stays reached 224.8 million—about 55% of total—and the average stay rose to 3.6 nights, topping Spain, France and Germany.
- Bank of Italy reported a January–September tourism surplus of €19.6 billion and international visitor spending of €46.4 billion, both higher than 2024.
- Italia.it drew 22.7 million visits and 16.3 million unique users as the Tourism Digital Hub engaged more than 38,000 businesses.
- Rome led national momentum with a 50.1% occupancy rate and strong autumn months, while southern regions posted the fastest growth and December was set for over 20 million stays; a forum in Milan on January 23–24, 2026 will focus on managing and redistributing flows.