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Italian Couple Loses 46-Year Front-Row Beach Spot After WhatsApp Notice

The new owner says he is refocusing the seaside club on younger, higher-spending guests.

Overview

  • Rosaria and Luigi Gabriele, ages 82 and 86, were told their long-held front-row spot at Croce del Sud in Pescara would not be renewed.
  • The notice arrived by WhatsApp with a brief line citing a facility redesign and wishing them well for the next season.
  • Owner Giampiero Galletta says he is aiming for a more dynamic clientele who use the bar and restaurant, which the couple says they were told favors younger patrons.
  • The pair, who had paid €4,000 per season for the prime position, received a provisional offer in the fourth row and later declined it.
  • The decision drew local criticism and spotlighted Italy’s beach-club culture, where seasonal rentals are common at roughly 7,200 family-run establishments.