Overview
- The film opened in New York and Los Angeles on Friday, August 21, 2026, after a festival run and a U.S. distribution deal with NEON.
- It Ends follows four recent college friends trapped on an endless road where stopping invites swarms of strangers and basic needs like sleep, hunger, and gas no longer apply.
- Critics praised the mood, performances, and allegorical theme of post‑college aimlessness, and the film sits at about a 95% Rotten Tomatoes critic score based on current reviews.
- NEON is supporting the launch with experiential marketing, including a 36‑hour Last‑Person‑Standing screening in Chelsea from Aug. 21–23, as it gauges demand before wider rollouts.
- Built from a microbudget and festival awards, Ullom’s debut joins a wave of liminal Gen‑Z horror and has already boosted his profile as he finishes a second NEON‑backed film, which could shape the title’s future reach.