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Issa Rae Says Hollywood Is Turning DEI Into ‘A Bad Word’

She warns that investment is fading, urging creators to reframe pitches to get work made.

Overview

  • Rae told TheWrap’s Creators x Hollywood Summit that studios are pulling back on diversity, equity, and inclusion, saying DEI is now treated like a negative term and funding has cooled.
  • She said some executives of color have privately told her they will not back certain projects because they fear losing their jobs, which she called sad and scary.
  • To navigate the shift, Rae advised pitching by theme rather than identity, suggesting creators frame a series as about class to help sell a show centered on a Black lead.
  • She described an industry “identity crisis” that favors social media followings over talent discovery, even as she continues to build inclusive work through Hoorae Media.
  • Coverage noted broader political and corporate retrenchment on DEI since 2025, and Rae’s stance comes as she holds a three‑year first‑look deal with Paramount, which reports say scaled back diversity efforts after its Skydance merger.