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IShowSpeed’s Unofficial World Cup Anthem Goes Viral

A creator-made track that drew millions of views has prompted a public reply from FIFA, signaling growing fan influence on the tournament soundtrack.

Overview

  • IShowSpeed released the music video for "World Cup (Champions)" on Monday, June 1, 2026, with lyrics that name many of the 48 competing teams and call on fans to raise their flags.
  • The clip spread rapidly across YouTube, X, TikTok and Instagram, reaching multi-million view counts and millions of social impressions within 24 hours.
  • FIFA’s official @FIFAWorldCup account publicly replied to IShowSpeed’s request to “make this official” with the message “we will be in touch,” but the organization has made no formal endorsement.
  • The video lists production credits including director Zach Madden and executive producers Slipz and Ames Ward, and IShowSpeed has said he plans to promote the release while traveling to U.S. host cities during the tournament.
  • The surge highlights how platform-driven, creator-made content can compete with official releases—FIFA’s headline song remains “Dai Dai” by Shakira and Burna Boy, and any formal collaboration with IShowSpeed would still need to be confirmed by the governing body.