Overview
- Target named Isaac Mizrahi its first Creative Director at Large on Monday, June 15, 2026, creating a senior advisory post that does not task him with designing products himself.
- Mizrahi will serve as an external creative advisor who has already begun meeting teams at Target’s Minneapolis headquarters and will work closely with Gena Fox, the company’s senior vice president of design.
- A mentorship program launching this summer will give Target designers one‑on‑one sessions, creative immersion trips, workshops and consultations intended to accelerate internal design skills and idea flow.
- Company leaders say Mizrahi will advise on product concepts, brand storytelling and merchandising cadence to push sharper assortments and more frequent, social‑media‑driven drops aimed at regaining relevance and sales momentum.
- The move follows a wider retail trend of embedding high‑profile designers in mass‑market brands and comes as Target refocuses on design after a sales decline in 2025 and leadership changes earlier this year, which could bring more consistent creative direction for shoppers and staff.