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iRobot Returns to U.S. Market With Five New Roombas and a Non‑Robotic Floor Cleaner

The Picea‑owned company is cutting prices, boosting suction and adding an electrolyzed‑water sanitizer to a $399 upright to reset its product strategy.

Overview

  • iRobot announced the refreshed U.S. lineup on Tuesday, July 7, adding five self‑emptying robot vacuums and the Roomba Electro Plus upright cleaner to its online store.
  • The Roomba Electro Plus is a $399 cordless 5‑in‑1 hard‑floor cleaner that vacuums, mops, sanitizes, self‑cleans and self‑dries using electrolyzed tap water that the company says kills 99.9% of germs.
  • The new robot models emphasize higher suction — up to 30,000 pascals on the premium units — LiDAR mapping, onboard cameras for AI detection, dual anti‑tangle roller brushes and auto‑empty/auto‑wash docks that use hot water around 165°F.
  • Most robots are priced at or below $1,000 with varying availability now or for preorder, with the top combo listed at $999.99 and midrange models at $799.99, $699.99 and $599.99.
  • Reviewers warn that iRobot reserves its PrecisionVision small‑obstacle avoidance for the priciest models, a choice that could shape buyer value against rivals like Roborock and Dreame as iRobot repositions under its manufacturer‑owner Picea.