Overview
- A giant Grefusa banner featuring Irene Rosales was installed in central Madrid on Monday, June 15, using the slogans “Un mix con un mal kiko es un mal mix” and “Elige Grefusa Mix, elige el mejor kiko.”
- The wording went viral as many users and outlets read the pun as an indirect reference to Rosales’s ex-husband, turning the campaign into a personal story as well as an ad.
- Kiko Rivera posted on Instagram calling the campaign “patética,” saying “La vida que tienes hoy es gracias a haberte comido un Kiko,” and appealed to his work as a father providing for their daughters.
- Rosales publicly defended the spot as legitimate paid work, told press she does not regret the campaign and shared that she marked the billboard reveal on her 35th birthday.
- No legal action or new private revelations have emerged and coverage remains driven by tabloids and social media, a dynamic likely to prolong publicity for the brand and continued scrutiny of both parents.