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Ireland Opens DSA Probes Into Meta Over Alleged Dark Patterns in Facebook and Instagram Feeds

The Irish watchdog is testing whether Meta’s design thwarts users’ right to a non‑profiling feed under EU law.

Overview

  • Coimisiún na Meán, which opened the cases Tuesday, is examining whether Facebook and Instagram make it hard for EU users to choose or keep a feed that is not based on profiling.
  • Article 27 of the Digital Services Act gives users the right to understand and change recommender systems, and the inquiry targets tactics like burying the non‑profiling option or resetting it after app closure.
  • If breaches are found, Meta could face fines of up to 6% of global turnover, reported as as much as about €20 billion, and could be ordered to change core feed design.
  • Meta says it added a non‑profiling feed option in 2023, disputes any DSA violation, and plans to work with the regulator to explain its changes.
  • Irish officials cite risks of harmful content repeatedly reaching users, especially children, and the probes align with wider EU actions on design choices, including the Commission’s case against TikTok earlier this year.