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IPPR Finds AI News Tools Skew UK Sources Toward The Guardian, Excluding the BBC in Some

The findings intensify pressure for paid licensing, clear labeling and publisher opt‑outs as the CMA begins to act under new digital markets powers.

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Chatbots such as ChatGPT could be drawing on too narrow a range of sources, according to a think tank

Overview

  • IPPR’s analysis shows ChatGPT and Google Gemini did not cite the BBC in responses to UK news queries, despite its status as the country’s most used news source.
  • ChatGPT relied most on the Guardian in 58% of answers, with Gemini at 53%, ahead of outlets such as Reuters, the Financial Times and the Independent.
  • Google’s AI Overviews cited the BBC in 52.5% of responses and Perplexity did so in 36%, highlighting sharp platform‑to‑platform variation.
  • Right‑leaning titles featured rarely in AI answers, with the Telegraph at 4%, GB News at 3% and the Sun at 1%, and the Daily Mail scarcely appearing.
  • IPPR reports that AI overviews cut click‑throughs to publishers by nearly half and urges mandatory payment and clear source labeling, as the CMA proposes opt‑outs for Google’s AI Overviews.