Overview
- Aupen confirmed it has given staff layoff notices, and its operational status remains unclear.
- All products were removed from Aupen’s website, which now displays legal-style language after the brand publicized Target’s letter.
- IPOS said it initiated contact and met Aupen on Sep 1, provided information on registration and opposition procedures, and advised seeking independent legal counsel.
- The agency affirmed Aupen’s existing Singapore trademark remains on the register and said it is not aware the matter has become a lawsuit.
- Target’s correspondence argues Aupen and its Auden line are nearly identical, and The Straits Times reports Target has until Sep 24 to oppose Aupen’s US application; IPOS disputes Aupen’s claim that it told the brand to “back down.”