Overview
- IPL chairman Arun Singh Dhumal rejected predictions of stagnation and said he sees no reason for rights values to fall in the next cycle.
- The current 2023–27 package split domestic TV to Disney Star at $3.02 billion and streaming to Viacom18 at $3.05 billion in what is now the penultimate year of the deal.
- Streaming audiences have overtaken television for IPL games, shifting the focus to paid digital access for live matches.
- Dhumal forecast strong interest from existing broadcasters and potential new entrants despite consolidation in India’s media market.
- He said franchises are profitable and pointed to central media rights rising from ₹8,200 crore to ₹48,390 crore across cycles and about ₹850 crore a year from sponsorships.