Overview
- SellCell, which polled more than 5,000 U.S. users, reported Thursday that 96.4% of iPhone owners plan to buy another iPhone.
- Android loyalty stands at 86.4%, and 13.6% of Android users plan to switch to iPhone versus 3.6% of iPhone users moving to Android.
- The top reasons iPhone owners stay are a preference for iOS at 60.8% and investment in Apple's ecosystem at 17.4%.
- Price and perceived value drive most would-be switchers, with some respondents pointing to better technology on rival phones.
- Samsung has lifted Android retention, rising from 74% loyalty in 2021 to 90.1% today in SellCell's data.