Overview
- CIRP's quarterly survey, published Friday, July 17, 2026, found 87% of U.S. iPhone buyers in the March quarter came from another iPhone and 12% switched from Android.
- Loyalty rose three points from the same quarter a year earlier while the Android-to-iPhone share fell from 14% to 12%, a change reporters call routine rather than a structural shift.
- CIRP measures switching by asking buyers which device they owned immediately before their purchase, so the percentages describe the mix of iPhone buyers that quarter rather than the raw number of people who left Android.
- Apple's large installed base—reported at more than 2.5 billion active devices in January 2026—means repeat buyers provide a dependable source of iPhone sales and services revenue.
- Apple's upcoming Siri AI in iOS 27 and an unconfirmed foldable iPhone are cited as potential influences on future switching but those developments have not yet moved CIRP's measured trend.