Overview
- Apple collected four of the ten honors, including Best Design for the iPhone Air and Bust of the Year for the iPhone 16e.
- The iPhone 17 also took Most Improved for adding a 120 Hz display, faster chip, camera and selfie upgrades, and better battery life without a price increase.
- Brownlee called the iPhone 17 "the most complete" and "kind of a great deal" based on its balanced performance and value.
- The top award came against strong Android contenders such as the Xiaomi 17 Pro Max, Oppo Find X9 Pro, Galaxy Z Fold 7, and Galaxy S25 Ultra.
- The awards video is presented as a market snapshot that emphasizes value and targeted improvements over traditional flagship tiers.