Overview
- Counterpoint’s Q1 2026 tracker published Tuesday shows the iPhone 17 as the world’s best‑selling phone at about 6% share, with Apple taking the top three slots and the top 10 models capturing 25% of global sales.
- New leaks this week point to a smaller Dynamic Island on iPhone 18 Pro models by moving parts of Face ID under the display, though reported size cuts vary and some sources say the change may still be in testing.
- Rumored Pro‑line upgrades include Apple’s A20 Pro chip built on a 2nm process with advanced packaging, a C2 in‑house 5G modem, a variable‑aperture main camera, and a modest Pro Max battery bump; none are confirmed by Apple.
- Multiple reports say Apple plans to unveil iPhone 18 Pro and Pro Max in September 2026 while pushing the base iPhone 18 to spring 2027, with production of the iPhone 17 ramping for major shopping events as DRAM and NAND costs rise.
- Shoppers are gravitating to the standard 17 after it adopted Pro‑style perks like a 120Hz display and higher‑end cameras, while Samsung’s Galaxy A‑series continues to dominate Android’s budget and midrange tiers.