Overview
- Apple and Samsung split the global top 10 evenly in Q3 2025, accounting for all models on Counterpoint’s list.
- Apple held the top four spots led by iPhone 16 at about 4% share, with demand supported by India festival deals and a recovery in Japan.
- iPhone 17 Pro Max ranked tenth for the quarter and was September’s best‑seller despite limited late‑quarter availability.
- Samsung’s five placements were entirely midrange Galaxy A phones, led by the Galaxy A16 5G as the top Android seller.
- For the first time in a Q3 ranking, all top five models were 5G devices, while foldable shipments rose 14% year over year driven largely by Samsung’s Galaxy Z7 series.