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Inter’s AI Tribute to Lautaro Martínez Draws Backlash After 171-Goal Milestone

Supporters faulted the club’s official video for glaring visual errors that undercut a moment meant to honor their captain.

Overview

  • Martínez reached 171 goals with a strike in the 5-0 win at Sassuolo, tying Roberto Boninsegna for third on Inter’s all-time list behind Alessandro Altobelli (209) and Giuseppe Meazza (284).
  • Inter marked the feat with an AI-generated social clip that displayed incorrect shirt numbers and badges, a fictitious sponsor logo, and distorted imagery including fused fingers and apparent levitation.
  • Fans reacted negatively across social platforms, criticizing the quality and questioning the decision to use AI for a milestone tribute.
  • The misstep drew added attention because Inter has built a strong reputation for innovative, polished digital content through Inter Media House.
  • Italian coverage also noted recent Oaktree-directed changes to the club’s content leadership and strategy as context for how the video was conceived and approved.