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Interior Orders National Park Gift Shops to Remove DEI Merchandise by Dec. 19

The review treats store merchandise as public-facing content under Secretary’s Order 3416 to keep park retail spaces neutral.

Overview

  • The November memo instructs superintendents to examine all retail products in park stores under SO 3416, which enforces the president’s Day One executive order curbing DEI programs.
  • Items deemed inconsistent with the order, including products tied to DEI, DEIA, or environmental justice, must be removed from sale immediately after review.
  • The Interior Department says the goal is to keep parks focused on preservation and ensure gift shops do not promote specific viewpoints.
  • The National Parks Conservation Association and other groups argue the directive amounts to censorship that undermines educational goals and misdirects limited resources.
  • Park personnel were given no examples or training on implementation, creating uncertainty despite existing vendor vetting processes, and some vendors report related items were already pulled earlier this year.