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Inter Miami, Nu Strike Naming-Rights Deal for New 26,700-Seat ‘Nu Stadium’

The pact links Nu’s planned U.S. entry to broad stadium, plaza, kit exposure.

Overview

  • Inter Miami announced Brazilian fintech Nu as the naming partner for its new venue, which will be called Nu Stadium at Miami Freedom Park.
  • Financial terms and duration were not disclosed, though a person familiar told Sportico the agreement ranks among the largest for an MLS soccer-specific stadium.
  • The club’s new 26,700-seat home is slated to open in April, with co-owner Jorge Mas saying it will host the April 4 home opener against Austin FC.
  • Nu branding will anchor a 770-person Nu Club hospitality lounge with a glass tunnel view of the player walkout and a central Nu Plaza, with kit placement on the lower back starting in August under MLS’s new ad policy.
  • Inter Miami’s business has surged since Lionel Messi’s arrival, with local revenue reaching $215 million in 2025 and an enterprise value of $1.45 billion, as Nu advances a U.S. expansion following conditional approval in January.